Within this unit, we discussed how businesses may need to adapt to changing times in order to stay competitive. Their initial practices may have worked well previously, but may not serve them well in the long term. The newspaper industry is one that may face extinction. Explain why they may need to rethink their business strategy, and provide some advice on possible strategic management changes. Be specific to include goals/objects, strengths, and weaknesses. 

Your response should be at least 200 words in length.

Assignment 2: Differences in Care

Write a 2-3 page paper which incorporates examples of primary, secondary, and tertiary care. Include in the paper an example of a patient who would receive services at the different types of institutions.  Include a brief synopsis of which types of insurance might be accepted at the different types of institutions. Justify your response and conclusions by utilizing at least 2 outside sources.

Present your paper in a Microsoft Word document which follows APA format. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.

Assignment 2: Using Your Manager Skills

Note: The companies mentioned herein are merely hypothetical organizations with characteristics developed to enable students to respond to the assignment. You may create and / or make all necessary assumptions needed for the completion of this assignment.

In this assignment, you, in the role of a risk manager at Simply Green Products, will draft a document that is commonly used in the business world—a memorandum to your boss.

Simply Green Products is a $10 million company that produces biodegradable packing materials that orchards use in the Shenandoah Valley to transport their apples, peaches, and pears nationwide. Biodegradable materials are more eco-friendly because they break down into the environment. Such packing materials are marketed under the name “SafePack,” which is heavily advertised in trade journals. Simply Green Products have had the name “SafePack” imprinted on all of their packing material since 2008; however, they never filed for either state or federal trademark protection. With the movement toward more eco-friendly agricultural production, the fact that such packing materials are biodegradable provides a primary marketing advantage over non-biodegradable competitors.

The company president, Shep Howard, has recently become aware of several issues that may require referral to the company’s outside counsel. Because you serve as the company’s risk manager, Howard has asked you to leverage your legal and managerial skills to draft a memorandum that addresses one (1) of the two (2) situations described below:

An environmental group is asserting that SafePack materials are not biodegradable. In fact, the group claims that these materials are causing an environmental hazard that is seeping from a local landfill into a nearby stream. An environmental group, SafePack Materials Pollute, has sprung up and launched an Internet campaign geared toward compelling fruit producers to stop purchasing your packing materials. The situation at hand raises environmental issues that relate to the Clean Water Act and the Solid Waste Disposal Act.

A company called Safe Choices, Inc. has accused Simply Green Products of trademark infringement, and has sent a cease and desist letter to President Howard, demanding that Simply Green Products stop using the name “SafePack”. The letter asserts that a) Safe Choices uses the SafePack name to market an emergency weather kit in the form of a backpack; and that b) Safe Choices had received a federal registration for the mark from the Patent and Trademark Office in 2002. This backpack is sold both online at safepack.com and in sporting goods stores nationwide. The letter goes on to suggest that Simply Green Product’s use of this name “constitutes a false designation of origin which is likely to confuse customers as to the source of the goods”. The intellectual property issue at hand involves the Lanham Act.

For one (1) of the two (2) situations set out above, write a three to four (3-4) page memorandum to President Howard. Ensure that you address each of the questions below within your memo so that President Howard may assess whether or not Simply Green Products needs to hire outside counsel to address the matter at hand.

Discuss the elements that must be present in order for one to prove a valid claim under the law(s) specified (i.e., the Clean Water Act, the Solid Waste Disposal Act, or the Lanham Act).

Determine whether or not the activity of Simply Green Products amounts to a violation of the applicable law (i.e., the Clean Water Act, the Solid Waste Disposal Act, or the Lanham Act). If you chose the environmental issue, determine whether or not seepage from your products into a stream would violate the Clean Water Act, the Solid Waste Disposal Act, or both. Explain your rationale. If you chose the intellectual property matter, determine whether or not continued use of the SafePack name by your company would violate the Lanham Act. Explain your rationale.

Decide whether or not President Howard should refer this chosen matter to the company’s outside counsel. Provide a rationale for your decision.

Use at least three (3) high-quality academic references. As the cases discussed within the assignment are hypothetical, you will not find any solutions to them on the Internet. Further, note that Wikipedia, blogs, and such Websites as Free Dictionary do not qualify as academic resources, whereas your textbook does. Use the Strayer Learning Resource Center (LRC) to locate high-quality academic references.

Your assignment must follow these formatting requirements:

Include a cover page containing the title of the assignment, your name, the professor’s name, the course title, and the date.

Draft this in the form of a letter that is typed, double-spaced, and uses Times New Roman font (size 12) with one-inch margins on all sides.

Include your citations in the body of your letter and include your list of references at the end. All citations must follow the APA.

Be sure to follow all additional instructions provided by your professor.

The specific course learning outcomes associated with this assignment are:

Describe the legal environment of business, the sources of American law, and the basis of authority for government to regulate business.

Use technology and information resources to research issues in business law.

Write clearly and concisely about business law using proper writing mechanics.

Using the organization where you work, one where you have worked, or one in which you are very familiar, identify a Human Resource Management program, policy, procedure, or initiative that you believe needs to be changed. Your goal is to apply Kotter’s 8 Stage Process of Creating Change to the HR situation you have selected, with corresponding suggestions for how to put this change initiative into practice. Once it is formulated, you will present your recommendations to upper management.

This assignment consists of two (2) sections: a written report and a PowerPoint presentation. You must submit the two (2) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.

Section 1: Change Management Plan

1.      Write a five to seven (5-7) page paper in which you:

a.      Describe the organization in terms of industry, size, and history.

b.      Describe how the HR program /policy / process / procedure / initiative that has been proposed should be changed.

c.      Describe three (3) reasons why this change is important to make.

d.      Describe the recommended change.

e.      Develop a strategy that illustrates how you would address each of the eight (8) Stages  of Change (Establishing a sense of urgency; creating coalition; developing vision and strategy; communicating the vision; empowering broad-based action; generating short term wins; consolidating gains and producing more change; anchoring new approaches into the culture).

f.       Identify potential resistance to change and describe how the resistance would be managed.

g.     Outline at least three (3) communications strategies you would use.

h.      Propose two (2) diagnostic tools to identify the changes that need to be made in organization.

i.       Recommend two (2) strategies for sustaining the change.

j.       Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Section 1 of this assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Section 2: PowerPoint Presentation

2.      Prepare a ten to fifteen (10-15) slide PowerPoint presentation in which you:

1. Summarize the main points in the written report.
2. Create bulleted speaking notes for your presentation to the shareholders in the Notes section of the PowerPoint. Note: You may create or assume any fictitious names, data, or scenarios that have not been established in this assignment for a realistic flow of communication.

Use a professional technically written style to graphically convey the information